Redesigning Slamm Scooters complete scooters, to bring them to improve performance and strength, while maintaining the Slamm aesthetic.
Every scooter is judged by its components and aesthetic. To succeed, it was important to redesign the deck, wheels, forks, clamp, and connector and add protection from failing tricks for longevity.
To create a number of new components using different manufacturing methods and creating different priced options to create an entire range. Components needed to be stronger and offer better performance, while also addressing the issues found through user feedback sessions that would help users progress in ability.
Slamm Scooters aims to have a performance, sleek and modern aesthetic. Metal work, angled edges and colour splashes help define this look. Adding layers and levels to CNC work help to create this precision performance look.
The main task was to provide several different fork options based on performance and strength, as well as improve the overall longevity of the scooter. Users expressed that they needed a larger foot space area and that deck, connector and fork snaps were too common.
Fork Breaks:
A number of forks were having to be replaced, after breaking. This was at a cost to the company and gave our returns office a higher-than-usual work load.
Deck/Connector Breaks:
We were having similar issues with breaks with our decks and connectors (part of the deck). This would need redesigning to counter and protection created to prevent this from happening.
Using New Manufacturing:
Slamm was behind its competitors in using some manufacturing methods to create stronger components such as forging and CNC-processed parts.
Varied Price Range:
One challenge was creating a new set of scooters that would compete at different prices. Controlling costs spend on individual components and creating a full range of scooters.
New Branding:
Slamm had little in terms of image or branding. With the new overhaul of components, it was important to create a recognisable brand image and values, represented in the scooters.
Slamm Scooters not only needed a new look but there was an opportunity to bring in superior performing parts that would increase the scooter's longevity as well as improve its reputation. By solving the issues outlined and remaining a more affordable brand, Slamm would be able to take a larger market share across a wider price range.
We planned to create three different new forks, one punched, one extruded and one that was forged. 3D prints were created at the initial stages, and then CNC models were made before the final pieces.
Key insights from the prototyping stages helped us define where the common breaking points were and how that could differ between each manufacturing method. We also focussed heavily on creating the correct offset (how far the axle hole is off-centre) as this impacts the overall feel of the scooter. For this, after CNC samples were created, we tested the forks with user groups at a local skate park.
A varied range of forks that outlast its predecessors
Through constant testing and redesigning, we were able to create a range of forks that performed better on impact tests than the previous. We also used three different types of manufacturing techniques; forging, CNC, and extrusion. All of which had not previously been used before for these components. Each fork was made to different constraints and was guided by test results for elements of the design.
New forks that had different manufacturing methods could be placed at different prices.
A new offset to help users turn without feeling unstable. Made with consideration to new deck connector and headtube angles.
Increased resistance to stress and high impacts that are common when learning scooter tricks of failing stunts at scooter parks.
Increasing strength and durability whilst reducing weight.
It was important to work with end users to discover where they placed their feet and how different connector shapes would give them better control when performing tricks.
We also tested different connector angles, in combination with the angle of the headtube, to create the ideal responsiveness. A new larger deck shape was designed with additional supports running through the extruded shape.
Deck blocks, that plug into the front and the rear of the deck were created to protect the deck from impacts. And to reinforce the Slamm branding. It was important to keep these as light as possible whiles also offering a good level of protection. 3D printing was important to quickly decipher which design not only looked great but performed the best.
Several new connectors were created, to be placed throughout the range. All connectors were attached to a newly designed headtube and were stronger than the previous open mould used before.
The deck blocks were an important new feature to ensure fewer deck breaks, increasing product longevity, and reducing the work load for our returns team and resellers.
A new wider deck shape was created, with new supports and different angles. This provided more foot space for users without adding too much weight. A new symmetrical front and rear were more visually pleasing.
A stronger, sleeker deck, that lasts longer.
Through consistent strength testing and working with end users to discover the most common breaking points, the connector, deck, and protective blocks resulted in a high-performance deck that is capable of withstanding common scooter impacts in skate parks.
The new deck with protective ends has improved the performance of the scooters not only in user feedback but also in sales. The forks allowed us to position the brand at new price points which have given Slamm the most profitable range ever. Along with these major changes, new wheels and graphics were produced. All of these changes were made in combination with a branding refresh, which saw new colour themes, logos and graphics produced.
